Mill revealed in an interview with Business Insider published Wednesday that he will join the team that's headed by his good friend and business associate Michael Rubin as co-owners of the hat brand, which is North America's largest hats retailer. Rubin is the CEO of Kynetic, the holding company for retailers like Rue La La and Fanatics, the latter of which is a part-owner of Lids. Rubin, co-owner of the Philadelphia 76ers, was among Mill's famous friends who visited him while he was in prison. Upon his release, Rubin sent a helicopter to take Mill from prison to a Sixer's playoff game.
"I've been shopping at Lids my whole life, wearing hats, fitted, of course, fitted hats and caps, all types of hats," Mill, 32, told Business Insider. "In our culture, it's been a big thing. So, it was something I ain't have to think twice about and always believed in, that it'll work."