Gillette’s ad focuses on ‘toxic masculinity,’ #MeToo movement instead of shaving

FILE PHOTO: A new Gillette advertisement has started a debate over whether the company should tackle social issues.
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FILE PHOTO: A new Gillette advertisement has started a debate over whether the company should tackle social issues.

Credit: Paul Marotta/Getty Images

Credit: Paul Marotta/Getty Images

You may never think that they’re trying to sell razors in Gillette’s latest advertisement.

Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity and the #metoo movement in its "We Believe" ad, CNN reported.

The advertisements puts a new message behind its “Best a man can get” tagline, asking consumers “Is this the best a man can get?”

The company told the BBC that men should hold each other accountable for their actions.

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