"This is the frozen beverage for people who love coffee," Chris Fuqua, Dunkin's senior vice president of brand marketing, said in a news release. "With Frozen Dunkin' Coffee, we've captured the same taste and quality that millions of Dunkin' Donuts guests enjoy each day, now blended frozen."
Dunkin’ Donuts debuted the blended beverage on Monday and announced that stores across the country will celebrate the release by giving out free samples of the drink this month.
Customers can visit stores on Friday, May 19, from 10 a.m. to 2 p.m., to receive 3.5-ounce samples while supplies last.
According to Fuqua, the Coffee Coolattas weren't up to company standards.
"Our Coffee Coolatta isn't good enough," he said at an event in March, according to Business Insider.
"(The) Frozen Dunkin' Coffee will offer our guests a more authentic, energizing coffee-drinking experience compared to the Coffee Coolatta," Fuqua told the "Today" show.
The Frozen Coffee, made of Arabica coffee and blended with ice and dairy, can be customized by requesting added flavor shots or specifying dairy preferences.
According to the “Today” show, a medium Coffee Coolatta had 600 calories, 35 grams of fat and 65 grams of sugar, and a medium size of the new Frozen Coffee has 420 calories, 18 grams of fat and 61 grams of sugar. A medium Frozen Coffee sells for $3.99.
Fruity Coolattas will remain on the Dunkin’ menu.
Credit: Mario Tama
Credit: Mario Tama
Many customers have expressed disappointment about the end of the Coffee Coolatta on social media. Others said the two drinks taste similar and embraced the new addition.
About the Author