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It's not surprising that a challenger to a well-known incumbent would be so inflammatory. As one of the most powerful political figures in the U.S., Ryan is constantly in the national spotlight, forcing Nehlen to do something to grab headlines.
Though it might not even matter how many headlines Nehlen can get. A poll taken in mid-July shows Ryan is leading his challenger by nearly 50 points.
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But on Monday, Nehlen got a Twitter shout-out from Donald Trump, which could certainly boost his numbers.
Trump then declined to endorse Ryan in his re-election bid, saying he is "not quite there yet" in terms of supporting the House speaker — words that should sound eerily familiar.
"Will you support him?" Jake Tapper asked Ryan on CNN.
"Well, to be perfectly candid with you, Jake, I'm just not ready to do that at this point. I’m not there right now," Ryan replied.
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Ryan and Trump have continued to butt heads. Ryan's issued several statements shying away from some of Trump's more divisive comments.
The lack of mutual support highlights the division between the establishment wing of the GOP helmed by Ryan and the new populist movement that Trump and Nehlen represent. The Wisconsin GOP primary is Aug. 9.
This video includes audio from Breitbart, clips from Paul Nehlen for Congress, Paul Ryan, Donald J. Trump for President Inc. and CNN and images from Getty Images. Music provided courtesy of APM Music.