CNN Money spoke with Strategic Marks president about the plan.
"My assumption is that there's about half a billion dollars worth of toys that have been produced for Toys R Us with no place to go. That's a big, big void that we're hoping to fill up," Ellia Kassoff told CNN Money.
Strategic Marks told CNN Money that to get back into the market, it is working with companies that do pop-up holiday stores like Spencer Spirit Holdings.
After the holidays, it is planning to re-evaluate the stores and ones that perform well will be tapped to become permanent.
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