Instead of cutting out the tabs and sending them in to school with their children, parents now just scan their receipt and participating schools get 10 cents for each participating product that was bought, "Today" reported. There is a deadline of two weeks after purchase to have receipts scanned and credited to the school.
There will also be Bonus Box Top credit, GM said.
The app is available in iTunes and Google Play.
Box Tops for Education started more than 20 years ago and schools have earned more than $913 million over the two decades.
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