Blenkinsopp, who describes himself as an eight-year Navy veteran, tells his audience that, while people may think the ad is a gimmick, it is not.
“My roofing company’s not a gimmick, and this baby’s not either. It’s here to protect you and your family,” he says.
McGuire said Friday that the company’s offer is legitimate. While the company cannot hand out the weapons to its customers, it is offering a $500 voucher to a local gun range where recipients can use it to buy the semi-automatic or another weapon of their choice.
“They have to go through all the legal requirements that anyone goes through to buy a gun,” McGuire said. “(The amount) is the lowest price we found on an AR-15. It is an entry level AR-15, but they can go and buy what they want.”
The reaction to the video, which has been viewed more than 200,000 times on Facebook and has received national attention, has been mixed, McGuire said. Many people have found it funny, praising the marketing strategy taken by McGuire and Blenkinsopp, who has a background in digital marketing.
McGuire said that he’s also heard from many gun control advocates, but that he and Blenkinsopp were ready for the potential backlash.
“If you make a video like that and share it on the Fourth of July, I think you know what you’re going to get,” McGuire said.
Many women who commented on the Facebook post seemed less interested in the rifle and more interested in Blenkinsopp.
“You can keep the gun, just please come to work dressed the way you are,” one woman wrote.
There were other comments, some accompanied by heart and flame emoticons.
“Zach has had many requests from many women,” McGuire confirmed with a laugh.