The image -- which had appeared on the e-commerce site in the U.K. -- created an international public relations nightmare for H&M after it surfaced on Twitter. Critics demanded everything from an apology to a boycott of the brand.
Celebrities began denouncing the company including the Weeknd, who said he would cut ties with the company; and P. Diddy, who reportedly offered the young boy an opportunity to model for Diddy’s Sean John clothing brand.
H&M ultimately removed the image from the website and took the product out of rotation, promising to recycle the unsold garments.
Opinions from the international community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all.
But, some critics had equally harsh words for the boy’s parents for allowing him to model the hoodie in the first place. This may have ultimately prompted the woman to post to followers via her Facebook page, which would have been private had a “friend” not shared the post with Instablog9ja.