Amazon is now selling Prime memberships at a discount to Medicaid recipients.
The company is selling Prime memberships — which include free fast shipping — for a discounted $5.99 monthly rate, compared to the full $12.99 rate.
“We hope to make Prime even more accessible,” Cem Sibay, Amazon Prime vice president, stated in a blog post about the discount.
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Medicaid, a joint state-federal health insurance program, covers more than 3 million Ohioans.
The New York Times said while Amazon has successfully attracted affluent shoppers, it is struggled to attract people with low incomes. The Medicaid discount could be a way to draw low income consumers to Amazon’s site and away from its rival Walmart.