John North of the Better Business Bureau said that there’s also something called “pinkwashing” to look out for.
“Organizations who sell products that are a problem or are known to cause breast cancer, but then they are being good guys in promoting breast cancer awareness organizations,” North said.
The BBB said you need to research before buying or donating.
Make sure to get the charity’s exact name and be wary of high-pressure and overly emotional appeals.
You should also ask questions and check the charity’s website for legitimacy.
North said to check out bbb.org or the BBB’s Wise Giving Alliance and Charity Navigator to find out more about organizations you’re donating to.