DSW will now operate as Designer Brands.

DSW rebranding under a new company name

One of the United State’s largest footwear chains is rebranding under a new company name.

DSW, with stores in Beavercreek, Miami Twp. and Cincinnati, unveiled its new company name Designer Brands this week.

The company also plans to add more exclusive brands, add insole and shoe repair services, grow its loyalty program and expand a partnership with W Nail Bar to add nail salons within Designer Brands stores, according to a company statement.

The company expects low single-digit same-store sales growth this year.

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