“I’ve been in Butler County my whole life and I (realized) Downtown Hamilton is really the next big thing and that was a year-and-a-half ago,” he said. “It couldn’t have gone better.
“Everybody wants to work with everybody within the city.”
Long said he came up with the unique moniker while in art school at the Art Academy of Cincinnati and searching for a name for an eventual business of his own.
“I didn’t want to do ‘Thommy Long Design’ because that sounds like a lawyer or a dentist’s office,” he said.
Instead, he typed the words “powerful weapon” into slang site UrbanDictionary.com because “I always wanted to be my clients’ secret weapon.”
The site’s first result? “Lemon Grenade.”
“Being a creative professional, I think you need a clever name. I wanted to show our creativity in our name,” he said.
Besides paid clients, LemonGrenade Creative also takes on pro bono projects, the most recent of which is Greater Hamilton Civic Theatre. Doing so is about more than just getting the word out about its brand, Long said.
“I feel that within the community, I want everyone in Hamilton and Butler County to succeed and if we can help them with making their materials look better, you know, that’s what we do,” he said.