Amazon may print toy guide for holidays following Toys R Us closing

Amazon may mail a printed toy guide this holiday season, according to Bloomberg. BLOOMBERG
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Amazon may mail a printed toy guide this holiday season, according to Bloomberg. BLOOMBERG

Amazon is expected to print a toy guide for this year’s holiday season.

After Toys “R” Us officially closed last week, many customers lost a holiday shopping destination. With customers up for grabs, Amazon plans to deliver a printed toy guide to millions of U.S. households and hand them out in Whole Foods Markets, according to anonymous sources cited in Bloomberg.

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Amazon has been stepping into traditional retail over the past year, including its purchase of Whole Foods Market for $13.7 billion.

The toy industry was valued at $27 billion in 2017, which was 2 percent higher than sales in 2016, according to the Toy Association. From January to April 2018, toy sales reached about $5 billion dollars, which is 7 percent higher than the same period in 2017.

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Amazon sold more than $2.1 million in toys online in 2016, according to Statista’s e-commerce database. It had more online toy sales than any other retailer.

This news organization has reached out to Amazon for comment.

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