The owner of the Cincinnati Premium Outlets will donate $1 million a year for the next two years to the Susan G. Komen Breast Cancer Foundation, the company announced Friday.
Susan G. Komen was diagnosed with breast cancer at the age of 33 and eventually succumbed to the disease at age 36 in 1980.
Her younger sister, Nancy Brinker, who believed that Komen would have had a better chance of beating cancer if there was more information about the disease, including treatment, available to the public.
That prompted Brinker to launch the Susan G. Komen Breast Cancer Foundation in 1982 in honor of her sister and the brave fight she put up against breast cancer.
More than 180 participating Simon Malls, The Mills and Simon Premium Outlets nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October, according to Alaina Norbeck, director of marketing and business development at Cincinnati Premium Outlets.
“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” Norbeck said. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”
She added that in October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
Dr. Judy Salerno, Komen president and CEO, said the foundation is delighted to see the partnership with Simon grow, and to see how many people in the community are dedicated to fight breast cancer.
“The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country,” Salerno said.