WATCH: Kooky 'Pen-Pineapple-Apple-Pen' song takes social media by storm

Could this kooky but catchy song be the next "Gangnam Style"?

The off-the-wall music video for "Pen-Pineapple-Apple-Pen" is taking YouTube by storm, raking in tens of millions of views since it was posted in August.

According to Time, the song, also known as "PPAP," is by Kosaka Daimaou, a Japanese comedian. In the video, Daimaou performs as his character, Piko Taro, "a singer-songwriter with a penchant for mixed animal prints."