Vasha Wallace, FreemantleMedia’s executive vice president of global acquisitions and development said the new iteration will have the benefit of the latest technology.
"The time is ripe to bring back this all-time favourite gameshow which has travelled with such success over the years," Wallace said in the release. "Now, modern technology allows us the opportunity to update the show, making it relevant for a 21st century audience."
#MIPCOM
Let's go wild in the aisles... We've acquired the global rights to the iconic #SupermarketSweep!
🛒🛒🛒
— FremantleMedia (@FremantleMedia)
"I'm delighted that FremantleMedia has made the exciting decision to bring back this classic game show, and I look forward to working with their talented teams around the world," Henry Howard, son of creator Al Howard, said in a statement, according to Entertainment Weekly. "In honour of Supermarket Sweep's return… I believe I'll go shopping!"
FremantleMedia said it has global rights to the show, meaning the show could also return to U.S. televisions. It has not yet announced a host, channel or date for the reboot.
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