3. About 90 percent of consumers plan on buying something for their significant other, and they’ll spend about $85 on their gifts. U.S. consumers will spend $4.3 billion on jewelry, $2 billion on flowers and $1.7 billion on candy.
4. Millennials are part of the changing consumer habits. More than 40 percent of consumers — ages 18 to 34 — would rather invest in “gifts of experience” like a concert tickets or a dance class, according to a NRF survey.
5. Total spending is expected to hit more than $18.2 billion, down from nearly $20 billion in 2016, according to the National Retail Federation.