Dayton Business: 3 new brands coming to Target

Target is launching three new brands in August and September, including two new clothing lines and a home decor brand.

The Minneapolis-based retailer is looking to bump up sales by introducing new brands that can’t be found on competing online stores. A New Day, a women’s clothing brand, and the new men’s brand Goodfellow & Co. will both arrive in stores on Aug. 27.

» SNEAK PEEK: Target to redesign stores in major ways

Project 62, a modern decor line with “modern” furniture pieces, will arrive Sept. 19.

"Our new brands are all about the changing face of our guests—what they need, what they're looking for from Target," said Mark Tritton, Target's executive vice president and chief merchandising officer in a Q&A. "When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we'd need to refresh our offerings—and define new ones—so our guests continue to love what they're discovering at Target and want to keep coming back, again and again."

Target will phase out both the Merona and Mossimo clothing lines.

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