Subway isn't the only company to keep prices low with the hopes of enticing hungry customers; Taco Bell, Wendy's and McDonald's both boast dollar menus. You'd probably have a tough time finding a franchise owner happy with the low-priced items, but Subway owners have been the most vocal about their complaints. They recently wrote a petition to the big wigs at the company, asking them to reconsider. Owners admitted that the cheap options bring in more customers but that even the increase in traffic "insufficient to make up for the lost margins." The petition was signed by almost 900 people in 39 states.
Subway says the promotions are optional and that the majority of franchise owners don’t share Miller’s views. In a statement given to the Post, Subway claimed “we are in constant communication with our Franchisees and Development Agents … they are actively involved in many aspects of our decision-making process, and we welcome and encourage their feedback.”