Toni Galata, a representative of Body Love 4 All, a body positive organization, said that the ad sends the wrong message by making children feel ashamed about their appearance. Galata said the onset age for anorexia has dropped dramatically in recent years, with an age range between 9 and 12 years old.
T. Bryan Murphy, the owner of the Kingwood Gold's Gym that sent out the ad, responded to the concerns of citizens. Murphy said in a statement obtained by KHOU that he was "deeply committed" to children's health and wellness issues, but "devastated" that the ad was seen as an attempt at body shaming. Murphy promised to be more thoughtful in future messaging campaigns.