As the holidays are quickly approaching and 2017 draws to a close, it’s time to center our efforts on paying it forward with charitable acts of kindness. While companies may feel the need to focus on philanthropy solely during Thanksgiving and Christmastime, aligning yourself with a charity year-round is really good for business.
Here are four ways being charitable is good for business:
1. It boosts employee morale, employee retention and attracts talent.
Giving back is a feel-good act that makes employees socially aware of what’s going on in their community. Participating in charitable events also creates a bonding experience among employees that helps contribute to their work-life balance.
2. Sponsorships double as marketing and free publicity.
Sponsoring a charity event or partnering with a charitable organization that aligns with your business is a great way to do good while also getting your name out there. Create a content marketing campaign that includes press releases, social media posts, storytelling opportunities and website promotions. Selecting a charity that parallel’s your business model and makes a great impact sheds a positive light on your company; you are demonstrating to members of the community that you care about them.
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3. Increased network opportunities.
Working with charitable organizations gives you the chance to meet and experience new people that share the same passion; it also gives you a space to maintain those relationships.
4. Generate positivity around your brand and gain customer support.
You owe it to your community to give back and get involved. By generating this form of positivity and sharing it with the world, your customers get a chance to see the depth of the business. According to the Cone Communications Report, customers are 85 percent more likely to buy a product that is associated with a charity.
Bottom line: Donating to charity will both help your heart and your business.