First Financial Bank and Visa Inc. announced this week an agreement to provide First Financial online banking clients with an enhanced online shopping experience. With access to Visa’s new digital wallet service V.me by Visa, First Financial clients will be able to sign up for the service to make simple and secure online payments, without having to repeatedly enter account number, bill-to and ship-to information.

V.me allows First Financial clients to shop online from any device with ease and simplicity. Through First Financial and Visa’s agreement, clients can shop with confidence knowing they’re protected by layers of security within Visa’s industry-leading network.

As V.me acceptance continues to gain momentum at a growing number of eCommerce merchants, Visa will work closely with First Financial to broadly deliver the service to its online banking clients.

“The V.me product will simplify the online shopping experience for consumers and First Financial is the first community bank in Ohio, Indiana and Kentucky to offer the digital wallet service,” said First Financial spokeswoman Jenny Keighly on Wednesday.

First Financial online banking clients will be able to enroll their existing Visa and other payment card accounts, allowing them to pay online by simply entering a user name and password at checkout, whether using a computer or mobile device. Once logged into V.me, all that’s required to make a purchase is a simple click of a mouse, touch on a mobile browser, or in the future, a wave at the physical point-of-sale.

“We’re pleased to work with Visa to be the first community bank in our region to offer this service to clients,” said Al Druso, First Financial’s first vice president and director of card services. “Our clients will enjoy a faster, more convenient and secure way to shop online.”

First Financial Bancorp is a Cincinnati-based bank holding company.