Amazon officially acquired Whole Foods Market Monday and immediately made good on a promise to cut prices at the high-end grocery store, nicknamed “Whole Paycheck.”
The tech giant bought the grocery chain for almost $14 billion and announced last week it would immediately lower prices.
“This is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together,” Amazon Worldwide Consumer CEO Jeff Wilke said.
“There is significant work and opportunity ahead, and we’re thrilled to get started,” Wilke said.
The tech giant and retail chain technology teams are also beginning the process of integrating Amazon Prime into the Whole Foods Market point-of-sale system.
When the integration is done, Prime members will receive special savings offers and other benefits.
Whole Foods will also offer Amazon package pickups and returns inside the stores.
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Kara Driscoll contributed tot his report.