The event will feature 10 beer stops, each offering 4-ounce samples, and 10 food stops (featuring all-local "small bites"), with "maybe a couple bonus stops in there," said DMI Executive Director Mallory Greenham, whose organization has been breathing life into Middletown's downtown with such events, and encouraging businesses to locate there.
“I think we’re expecting to sell out today,” Greenham told the Journal-News on Friday.
There are other things happening in the downtown area during the event that those without tickets can enjoy. There will be live entertainment, including the Cincinnati Circus Company’s Stilt Walkers and a disc jockey at Governor’s Square (Central Avenue and Broad Street).
“There’ll be some things that are just happening downtown that if you’re just out and about, shopping, it’ll still be a good day to come to downtown Middletown,” Greenham said.
Fig Leaf Brewing Co. will also be at Governor's Square with T-shirts and conversations about its under-construction brewery that is set to open in late September or early October at 3387 Cincinnati-Dayton Road.
MORE: New brewery coming to Middletown
Fig Leaf co-owner Andy Allgeyer said his company’s refrigerator box truck will be at the event with glassware and T-shirts — but no beer just yet — with company leaders chatting with brew enthusiasts about Fig Leaf’s future.
“I think it’s great that Middletown is doing this,” Allgeyer said. “I think it’s going to be a big success. I think once it’s known that Middletown is doing a Craft Beer Walk every fall season, I think they’ll grow and grow and grow.”
“It’s nice to be on the ground floor, us being a new company, and being in Middletown, and being on the ground floor for this new event,” Allgeyer said. “Very excited about it.”
Greenham estimates half the beer event’s participants will be from Middletown, with the rest from across the region.
“We have been hosting the Women’s Wine & Chocolate Walk for four years, and every year, at the end of it, everyone’s like, ‘We loved it. When’s the beer event? When’s the one where the guys can come, or it can be a couples event?’” Greenham said. “So we had a feeling that this was something that was needed and desired.”
Beer walkers will visit old favorites and new businesses that have opened recently, Greenham said.
“Middletown looks different from last year, it looks different from two years ago — it’s constantly changing,” Greenham said. “So it’s always good to get fresh eyes and get people downtown.”
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