Kroger has launched testing of a home delivery service in Cincinnati.
The Cincinnati-based supermarket giant is testing delivery from two area stores: Sharonville and Whitewater Twp. Customers living within eight miles of either store may use the service.
For $11.95 paid online, shoppers can stay at home and have their groceries dropped off. The service is provided by a vendor, West Chester Twp.-based The Grocery Runners, which has been independently providing local delivery since 2016 from Kroger stores offering ClickList.
The testing marks the latest way the digital market for groceries is rapidly expanding. The segment now is estimated at $20 billion in annual sales for all grocers, but is expected to be more than $100 billion by 2025.
The Kroger testing is the first formal partnership between the delivery service and the supermarket chain.