Hamilton record store’s expansion solves signage issue

  • Mike Rutledge
  • Staff Writer
3:30 p.m Wednesday, Dec. 6, 2017 Hamilton
The new Main Street Vinyl sign will be centered over the shop, which now is about twice as large as earlier, after it expanded into an adjoining space. GREG LYNCH/STAFF

Main Street Vinyl, a record store that opened in Hamilton in May, won approval Tuesday for a sign on its facade.

The sign issue, which has been pending since July, was made possible partly because of other good news for the record store: It has been able to expand into an adjoining space, making it possible to center its sign above both of the storefronts it now occupies.

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Main Street storefronts have increasingly been filling, and officials hope that with the proposed Spooky Nook Sports at Champion Mill development nearby along North B Street, that trend will accelerate, with both Main Street and High Street becoming an entertainment district to serve all the athletes and their families, who are expected to visit from as far as a 3.5-hour drive from Hamilton.

Hamilton’s Architectural Design Review Board in July rejected an earlier request for a sign at the store at 227 Main St. Board members asked the store to go back and redesign the sign. They were also concerned that the store’s sign looked unusual because it wasn’t centered on the building’s front.

That was because the shop occupied only one of the building’s two storefronts, store owner Bill Herren told this news outlet after that meeting. At the time, he said he hoped the awkwardness of the signage might be easily resolved if, as hoped, the store was able to occupy the building’s other storefront.

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On Tuesday, Bill Herren’s son, Jason Herren, told the board the store was able to expand into the other half of the building, which not only doubles the shop’s size, but also will enable the sign to be centered on the building.

Architectural Design Review Board members, who approved the new sign proposal 7-0, said they hoped the record store eventually would create a sign that extends outward from the building, hanging above the sidewalk so vehicles and people driving up and down Main can more easily see it. Jason Herren told them that may be something the store can do in the future.

“It’s pretty much doubled now,” Jason Herren said of the store’s size, which increased several weeks ago.

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Sales are going “very well,” particularly on Small Business Saturday. Black Friday was even more successful, he said, because it coincided with Record Store Day, which featured new releases. The store sells CDs, as well as new and used records.

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