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Y! MyWebBeer giants Miller, Coors merge
COMMENT: If the new company decides to phase out certain beers, which ones should go?
Wednesday, July 02, 2008
TRENTON — Those old Miller Lite bottles from last weekend's party may be the last you will ever see as company officials announced the Miller and Coors beer brands have officially merged.
SABMiller PLC and Molson Coors Brewing Co. have combined their U.S. and Puerto Rico operations to launch MillerCoors, which began operation July 1.
The merger creates an expanded network of eight breweries — six of which are owned by Miller and two by Coors, said Julian Green, a spokesman for the new company.
"This will create a brewery footprint that will be able to make all the various brands of beer and they will be closer to market," he said. "This is good news for the breweries."
MillerCoors will enjoy the benefits of a combined group of brands, led by Miller Lite and Coors Light, and a plan to cut costs by $500 million annually, company officials said.
That will help the new company, with $7 billion in annual sales and a 29 percent market share, better compete with Anheuser-Busch Cos., which has dominated the U.S. beer business with a 48 percent share.
It's possibly even better news for Miller Brewing's facility in Trenton — one of Ohio's largest brewery which employs 650 people in Butler County.
The facility is already hiring two new team manager positions for the new packaging line in Trenton, according to the MillerCoors Web site.
Green said the Trenton facility may even begin brewing more beer — meaning new jobs — but added it was too early to name specifics.
Miller, based in Milwaukee, and Molson Coors, based in Golden, Colo., announced in October they would form MillerCoors to market and distribute their beers in the U.S. and Puerto Rico.
Contact this reporter at (513) 705-2843 or jlander@coxohio.com.
Comments
By homestoneyah
August 8, 2008 10:32 AM | Link to this
joke dog no kitchen watch sea we juicy stay site
By Alan
July 20, 2008 9:59 PM | Link to this
Hope we don’t have to start straining our Miller Lite to get the “scabs” out. How is that going to work, Miller is a Union Employee company and Coors is all SCABS, as they cut their union guys out many years ago when they were on a legal strike.
By Jim Fawcett
July 18, 2008 9:37 AM | Link to this
Beer’s like sex; when it’s good, it’s damn good, when it’s bad, it’s still good!
By fudgie
July 12, 2008 3:18 PM | Link to this
F all the corporate beer people and brewery reps. they all suck and are clueless and never get out on the street and meet the retailers to get a feel for what the customers really want. All beer sucks in taste now. I’ll never forget my first sip of beer from my dad’s bottle of Schmidt’s which was brewed in Phila Pa. That was real beer taste. It’s all $$$ now. All you beer corporate guys, reps etc… DO SOME WORK!!!!
By AWS
July 4, 2008 3:10 AM | Link to this
It seems that there are a lot of beer experts out there. I have been working making beer for one of these companies for almost 20 years and I have not heard anything about phasing out any brands as of yet. H mmmmmmmm
By unf
July 3, 2008 1:30 PM | Link to this
“By Clifford Lessard
July 2, 2008 7:50 PM | Link to this
I’m a Canadian, and I agree with Jeff. Bring Molson to America! 1 other great brand is Labatt “Maximum Ice.” 7.1 alc/vol. You fine folks in America deserve STRONG BEER! Party on each and everyone. From Terry Lessard. Belleville, Ontario. Canada”
You’ve obviously never had any good american craft beer. Hell even canadas Unibroue… If alchy content is all you’re after.
Go out, try something different. And not a riced up corny mess…
By Rich Rodriguez
July 3, 2008 7:40 AM | Link to this
Way to go Joe…you stoner! Kwame Kilpatrik for president!
By Rich Rodriguez
July 3, 2008 7:39 AM | Link to this
Way to go Joe…you stoner!
By Bob R.
July 3, 2008 1:54 AM | Link to this
Beer has been very very good to me.
By HuberTucky
July 3, 2008 12:04 AM | Link to this
Hey Joe F, better slow down on the drinkin’…your elbow is on your keyboard and you posted your message FIVE times!
By Steve
July 3, 2008 12:03 AM | Link to this
Maybe they will finally bring Molson Export Ale to Ohio.
By Spears
July 2, 2008 11:40 PM | Link to this
I’ll make my own, thanks. Homebrewers rule. Miller and Coors make nice flavored waters.
By TBill
July 2, 2008 9:55 PM | Link to this
Do they still make Bud Dry?? “Why ask why? Drink Bud Dry.” Even the big guys make really big mistakes! And what the hell is a “brewery footprint”??? Is that “beer-speak”? or has the guy just had a few too many?
By JT
July 2, 2008 9:34 PM | Link to this
This first line tells me the writer has no understanding of what she is writing about. SHAME ON YOU Jessica Lander-Heffner!
“Those old Miller Lite bottles from last weekend’s party may be the last you will ever see as company officials announced the Miller and Coors beer brands have officially merged.”
By Joe Farker
July 2, 2008 9:05 PM | Link to this
Don’t get rid of High Life!! I have a feeling this merger will suck in the long run. I selling my stock.
By Andy
July 2, 2008 8:28 PM | Link to this
They should phase out ALL of their collective crap.
just sayin..
By Joe F
July 2, 2008 8:23 PM | Link to this
Don’t get rid of High Life!! I have a feeling this merger will suck in the long run. I selling my stock.
By Rex Bradley
July 2, 2008 8:12 PM | Link to this
It’s not about beer/ale; it’s about marketing, keeping your job and making sure you keep/build your share. If it were about beer, then the article(all you complainers about editing didn’t mention the writer was a woman) would have introduced the whole craft beer explosion. Real beer from all over the country, some people do care about quality and don’t get rich doing it. Yeah, I too am a Canuck and love beer, but I won’t pay big bucks for a commodity. Happy Fourth to Y’all.
By craig
July 2, 2008 7:56 PM | Link to this
They should phase out Miller Lite and Coors Light.
By Clifford Lessard
July 2, 2008 7:50 PM | Link to this
I’m a Canadian, and I agree with Jeff. Bring Molson to America! 1 other great brand is Labatt “Maximum Ice.” 7.1 alc/vol. You fine folks in America deserve STRONG BEER! Party on each and everyone. From Terry Lessard. Belleville, Ontario. Canada
By Bob O'Rygmy
July 2, 2008 7:46 PM | Link to this
They are selling Miller Chill twelve-packs for 2.00 each at Langley AFB, VA and it’s still sitting there. It will probably end up in the dumpster…..Gaak!
By jay
July 2, 2008 6:46 PM | Link to this
All I know is that Beth Miller of MetroParks completely sucks. Do you think she started Miller Lite? Probably not. She’s not smart enough.
By It's Great n' Dayton
July 2, 2008 5:24 PM | Link to this
Watery cheap-tasting beers like Coors and Bud are good for killing slugs in the garden. And for getting a DUI. That’s about it. May as well drink Buckhorn or Old Milwaukee or Red White & Blue and save your $$$.
By Megan
July 2, 2008 4:49 PM | Link to this
In my opinion, both Miller and Coors are cheap-tasting beers that are only good for one thing: beer pong.
By ILikeBeer
July 2, 2008 4:07 PM | Link to this
This article is poorly written. Maybe DDN should hire an editor.
By Bill
July 2, 2008 3:57 PM | Link to this
As an alcoholic, I drink for the effect, not the taste.
By HuberTucky
July 2, 2008 3:56 PM | Link to this
Budweiser is made from childrens’ urine.
By arniez
July 2, 2008 3:55 PM | Link to this
Jack, Don’t you start bad-mouthing the High Life!!! (ok, it is hidden in the fridge and only brought out when no-one else is around…)
By old bus
July 2, 2008 3:21 PM | Link to this
Can they brew something that I can burn in my fuel tank for around 2.00 a gal.?
By john
July 2, 2008 3:19 PM | Link to this
What a poorly writtn article. Yea, lets get rid of Miller Lite its only 2nd/3rd best selling beer in US. The two companies combined to save infastructure, and operating costs, not to eliminate brands. If a brand is doing poorly you dont combine with another business to discontinue it or other brands. You just disontinue it.(Examples Miller Lite Ice, Miller Red, Colders 29, etc…)
By TBill
July 2, 2008 2:44 PM | Link to this
What an idiotic opening sentence to the article! Miller Lite is one of the top brands in the country, so why would the new company even consider discontinuing it? Coors used to have a certain cache’ when you couldn’t get it locally, and it was already a fairly light beer. Now you can hardly find it and instead Coors Light is their big brand. I hate it; way too watery. The move is to “craft” beers, ones which sell for $8/six-pack and have a huge profit margin. Beer is way over-priced; 95% water.
By kjm762
July 2, 2008 2:44 PM | Link to this
Make Molson Canadian and Killian’s Red. They can axe the rest of them. Bud is made in Columbus but they can stop at anytime as far as I’m concerned.
By Jeff
July 2, 2008 2:12 PM | Link to this
Coors Light can go… It’s nothing more than colored water anyhow! How about brewing Molson here? Now that’s a good beer!!!
By Jack
July 2, 2008 2:11 PM | Link to this
Any beer with lemon flavor, Miller High Life, and Coors Artic Ice..if they still make that.
By North
July 2, 2008 2:05 PM | Link to this
The worst beer I ever had was great! Ben Franklin once said, “Beer is proof that God loves us and wants us to be happy.” Happy Birthday, America!
By ck
July 2, 2008 1:48 PM | Link to this
They need a Budlight/Budweiser facility in Butler County as well. But beer is beer and beer is GOOOD:)
By Homer
July 2, 2008 1:38 PM | Link to this
Mmmmm… Beer…
By Greg
July 2, 2008 1:27 PM | Link to this
Why not name it Cooler?
“Flows” much better than MillerCoors
By Ballgame
July 2, 2008 1:22 PM | Link to this
Never Phase Out beer!!! How bout cut back in the stupid commercials?? Beer sells itself.
By Toni
July 2, 2008 1:19 PM | Link to this
Miller Chill
By victor mickunas
July 2, 2008 1:18 PM | Link to this
Hmmm…beers that should be phased out? Too much to dream but how about Miller and Coors to start?