What has the world come to when even bourbon gets caught up in politics?
Over the weekend, bourbon brand Jim Beam got dragged into the fight over women's rights after its spokeswoman, actress Mila Kunis, revealed that she's been sending monthly donations to Planned Parenthood in Vice President Mike Pence's name.
Kunis doesn't agree with Pence's non-wavering stance against abortion rights.
And as a guest on TBS' "Conan," she told host Conan O'Brien that she chose to voice her disagreement by adding his name to a list of reoccurring donations made to the women's health care provider.
"I don't look at it as a prank, I look at it just as, I strongly disagree (with him), and this is my little way of showing it," Kunis said, according to The Hill.
Pence supporters and abortion opponents did not take kindly to Kunis' shenanigans.
And they made their disagreements known by starting a #BoycottBeam campaign on Twitter.
Jim Beam, which is currently filling 500,000 barrels per year, likely will not be affected by the boycott (if anyone even holds true to their hashtag).
Here is what people are saying.
Kentucky Gov. Matt Bevin, who is also pro-life, has not weighed in on #BoycottBeam. But that may be because he's better prepared to drop Kardashian references than Kunis bombs.