SAO PAULO — It carried hippies through the 1960s, hauled surfers in search of killer waves during endless summers and serves as a workhorse across the developing world, but the long, strange trip of the Volkswagen van is ending.
Brazil is the last place in the world still producing the iconic vehicle, or “bus” as it’s known by aficionados, but VW says production will end Dec. 31. Safety regulations mandate that every vehicle in Brazil must have air bags and anti-lock braking systems starting in 2014, and the company says it cannot change production to meet the law.
Although output will halt in Brazil, there should be plenty of VW vans rolling along for decades if only because there are so many, and they are so durable. VW produced more than 10 million Volkswagen Transporter vans globally since the model was introduced 63 years ago in Germany, though not all resemble the classic hippie machine. More than 1.5 million have been produced in Brazil since 1957.
The VW van is so deeply embedded in popular culture, it will likely live on even longer in the imagination.
“The van represents freedom,” said Damon Ristau, the Missoula, Montana, director of the documentary “The Bus,” which follows van fanatics and their affection for the machine. “It has a magic and charm lacking in other vehicles. It’s about the open road, about bringing smiles to peoples’ faces when they see an old VW van rolling along.”
Perhaps nothing with a motor has driven itself deeper into American and European pop culture than the VW, known for its durability but also its tendency to break down. Van lovers say its failures only reinforce its charm: Because its engine is so simple, it’s easy to fix, imparting a deeper sense of ownership.
The van made an appearance on Bob Dylan and Beach Boys record album covers, among many, though in music circles its most closely linked to the Grateful Dead and the legion of touring fans that followed the rock group across the U.S., the machines serving as rolling homes. Steve Jobs is said to have sold his van in the 1970s to buy a circuit board as he built a computer that helped launch Apple. The vehicle is linked to the California surf scene, its cavernous interior perfect for hauling boards.
But in poorer regions like Latin American and Africa, the vehicle doesn’t carry the same romantic appeal. It definitely doesn’t hold the cool mystique in Sao Paulo that it does in San Francisco.