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Monday, November 7, 2005
BEER as the New Health Food??
Oh my, here we go. Beer has been found to contain a potentially powerful disease-fighting compound, according to researchers cited in an ABC News report on the topic.
The report states that beer “has has gotten a bad rap as a calorie-loaded beverage that only serves to create paunchy beer bellies and alcohol-fueled lapses in judgment.” (Well, yes, its has done both of those things too, now that you mention it…)
But now the fermented grain product has been found to contain …
…xanthohumol (hmm. Doesn’t sound healthy, does it?), which the report describes as “a unique micronutrient that inhibits cancer-causing enzymes.”
I wonder whether this news potentially could have the same impact on wine sales as the CBS 60 Minutes report entitled “French Paradox” had on red-wine sales many years ago?
And do you suppose beer marketers might be filling their drool cups every hour?
Maybe Homer Simpson was right after all.
But wine’s still better.
Cheers!
Mark Fisher
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