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Do you watch the commercials on your DVR?
A recent New York Times article about the DVR cited a Nielsen study that “46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback.” Why?
The Times quotes Brad Adgate, Horizon Media’s senior vice president for research, as saying, “It’s still a passive activity.”
This statistic shocked me. Do you watch the commercials on your DVR’d shows?
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