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Wednesday, October 6, 2010
Dress as something really scary, get cheap Chipotle
This Halloween instead of donning aluminum foil to get a free burrito from your local Chipotle, Chipotle founder Steve Ells and chef Jamie Oliver want you to “dress to kill” and show up dressed as processed food.
All you have to do is costume yourself as a chicken nugget, a hotdog, sauce packet, or other processed food and head for your local Chipotle after 6 p.m. on Halloween (Oct. 31) and get a burrito, bowl, salad, or tacos for $2.
Up to $1,000,000 of the proceeds will go to Jamie Oliver’s Food Revolution. If you didn’t see Jamie’s show earlier in the year, he’s aiming to get people to eat healthier (read: less processed, bad-for-you food) — especially in schools, but all over America.
Once you’re dressed up you’ll want to take a picture of yourself at Chipotle (they have to see that it’s really a Chipotle you are standing in to qualify) and enter it in the Boorito photo contest. To do so, submit it at chipotle.com/boorito from Oct. 31-Nov. 8. Winners will be posted online Nov. 15.
1 grand prize winner will receive $2,500, 5 runners up will get $1,000 each and 20 runner-runner up winners will receive a burrito party for 20 guests.
So if you didn’t already have a costume picked out for Halloween this seems like some tasty motivation to come up with one.
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