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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2011 > November > 18 > Entry
Apple tries to take a bite out of Amazon…
The Tablet Wars are heating up. Apple has the dominant tablet, the iPad. Amazon just rolled out their proprietary Kindle Fire eReader tablet. Apple is biting back. Here’s more from ComputerWorld:
“When Amazon announced in late September 2011 that it would introduce a new hardware product named the Kindle Fire (the ‘Fire’), Amazon promoted the Fire’s ability to use Amazon’s mobile software download service but omitted the ‘for Android’ phrase when using the APPSTORE mark,” Apple said in the revised complaint.
The complaint included a screenshot of Amazon.com that showed an advertisement for the Kindle Fire that used the phrase “Amazon Appstore — thousands of popular apps and games.”
Amazon has since changed the ad copy, omitting “Amazon Appstore” from that section of the page. Lower on that same page, however, it used the phrase to describe where Fire users could obtain email apps.
Apple also contended that Amazon’s shorter name for its mobile application distribution service was also being used to promote gift cards.
“Amazon’s ongoing unlawful use of the APP STORE mark has irreparably harmed Apple, and Amazon’s threatened expansion and/or alteration of that unlawful use will increase the irreparable harm to Apple,” Apple’s lawyers claimed in the new complaint.”
Chomp! Chomp!
Vick Mickunas
p.s. Follow me on Twitter: @BookNookVick
Permalink | Comments (5) | Post your comment | Categories: in the Amazone
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By vick
November 21, 2011 12:04 PM | Link to this
SR, I did read that last year. Good stuff!
By Irishguy
November 21, 2011 12:00 PM | Link to this
Slightly Right, I heard there’s a movie in the works for “Unbroken”. I read Zamperini’s own account “Devil at My Heels” a few years back. A very inspiring story.
By Mark from St Paul
November 19, 2011 2:17 PM | Link to this
The most discouraging thing about Apple is the way in which they learned all the wrong lessons from Microsoft’s monopolistic approach to digital technology. We need a new Congress, one not owned by corporations, and one willing to fix our broken patent/copyright system. At the current rate, every English language word will end up being “owned” by some industry. Shame on Apple for piling on.
By Page Turner
November 19, 2011 10:15 AM | Link to this
Apple? Isn’t that the company that was forced to compensate The Beatles for trademark infrigement for appropriating the name, “Apple,” and promised to stay out of the music business?
By slightly right
November 18, 2011 10:12 PM | Link to this
Forgive me if you have already featured the book “Unbroken”. The author, Laura Hillenbrand, also authored “Seabiscut”.”Unbroken” was one of the most powerful books I have ever read. Sure to be a movie.