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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2011 > August > 09 > Entry
Good news: book sales are up
BookStats has published their study of book sales and it appears to be positive news for book publishing. Here’s more from Publisher’s Weekly:
“An 18-month project, BookStats draws on responses from 1,963 publishers with sales of $15.3 billion to project sales for the overall market. The publisher response is the largest ever for a publishing sales initiative and shows an industry that has performed better than many expected in rebounding from the depths of the recession while undergoing fundamental change to longstanding business models.”
As you might expect, surging eBook sales are carrying the broader market for books. PW reports that:
“Within trade, e-book sales soared 1,274.1%, to $878 million in the 2008-2010 period (203% 2010 compared to 2009), 6.4% of trade revenue. Breaking down the e-book number, BookStats shows that regular e-book (text only) sales rose 201% last year to $863.7 million and enhanced e-book sales increased 255.1%, to $14.3 million, Unit sales of e-books rose 215.5% in 2010, to 111.9 million. Sales of apps gained some traction in 2010, but generated only $629,025 in sales last year.”
Meanwhile the fiction segment seems to be holding steady. Non-fiction sales are rising. Mass market paperback sales continue their downward spiral. Here’s more specific info from PW:
“Among the trade categories, 2009 was a much better year than 2010 in fiction; sales in the segment fell 0.8% in 2010 after rising 10.5% in 2009. Children’s sales fell 7.1% last year following a 15.2% jump in 2009 and were at $3.1 billion in 2010. The religion segment did a complete turnaround in 2010, with sales up 12.5%, to $1.35 billion, after falling 10.6% in 2009. The nonfiction segment also showed a better 2010 than 2009 with sales last year up 2.9% following a 0.6% 2009 increase. Mass market paperback sales fell in both years, and were down 13.8% for the two-year period, to $1.28 billion.”
So while the stock market and the US economy are in the doldrums book publishing seems to be holding steady. Hurrah!
To read the rest of the PW report click HERE:
Vick Mickunas
p.s. And you can follow me now on Twitter: @BookNookVick
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