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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2011 > June > 13 > Entry
Out-NOOKing the Amazon Kindle??
Yesterday’s New York Times book section provides a vivid illustration of the shifting battle lines which are forming in the marketing of eReaders to a rapidly growing readership.
Barnes and Noble’s proprietary eBook reader is the Nook. There’s a full page ad for it in the NYTimes book section. Turn the page and there’s another full page Nook ad. And as you get to the back of the NYTimes book magazine there’s an ad for Amazon’s proprietary eBook reader, the Kindle.
Barnes and Noble’s device has been upgraded. A recent article in the Times by their technology guru David Pogue compares some of these competing eReader devices. If you are in the market for an eReader this article might help you to understand how three of these competing devices, the Nook, the Kindle, and the Kobo, compare with one another. Here’s an excerpt that should give you a sense of how Pogue differentiates between these eReaders:
“Both Barnes & Noble and Kobo, its far less advertised rival, introduced nearly identical readers that are clearly intended to embarrass the industry leader, the Amazon Kindle.
They’re called the All-New Nook ($140) and the Kobo Touch Edition ($130).
Yes, Barnes & Noble actually calls it, and capitalizes it, “All-New NOOK.” Not only is that cloying and annoying, like you’re doing their advertising for them (see also: the exclamation point on Yahoo!), but it’s going to look really silly when it’s no longer new. What are they going to call the next models? The Even Newer NOOK? The All-New All-New NOOK? The Newest NOOK Imaginable?
These two readers have the same latest-generation, six-inch E Ink screen as the latest Kindle: supercrisp black type against very light gray. But they’re smaller, because they do away with the Kindle’s thumb keyboard. Instead, they have the infrared-sensor E Ink touch screens that debuted on much more expensive Sony e-readers.
Good call. How often do you use the keyboard anyway? Maybe about 0.01 percent of the time — when you’re typing a book’s name while shopping, or when annotating something you’re reading. The rest of the time, the keyboard just makes the Kindle bigger. And on an e-book reader, size is, so to speak, huge; after all, you’ll be holding it for hours.
In weight, the Kobo is the winner. Among its competitors — the Kindle, and the touch-screen Nook and Sony Reader — it’s the lightest. It weighs seven ounces, which makes it only slightly less likely to blow away on the beach than an actual paperback book.
The Kobo is also the least expensive brand-name model, apart from the Kindle with Special Offers ($114), which displays ads on its screen saver and in the bottom inch of the home screen.”
To read the entire article click HERE:
Vick Mickunas
p.s. You can follow me now on Twitter: @BookNookVick
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